GK
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Andy is asking questions via email to a young group of people to collect information about a new product. What method is Andy using?
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Target marketing
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Media research
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Survey
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Focus group
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Explanation:
Detailed explanation-1: -By implementing Quantitative Market Research, questions like “Who are currently buying my products/services?”, “Why are the others not buying my product?”, “How to reach out to my potential clientele?” are answered.
Detailed explanation-2: -Observing people and asking them questions are the two principal ways to collect new or primary data for a marketing study. Facts and figures obtained by watching, either mechanically or in person, how people actually behave is the way marketing researchers collect OBSERVATIONAL DATA.
There is 1 question to complete.