GENERAL KNOWLEDGE

GK

MARKETING MANAGEMENT

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Annie has decided to mark up the cost of the newest bathing suit line she just ordered for her boutique by 50%. This is an example of the ____ marketing function.
A
Pricing
B
Market research
C
Financing
D
Marketing
Explanation: 

Detailed explanation-1: -The correct answer is (b) distribution The distribution marketing function determines the best ways for customers to check what product is available for them and at what location.

Detailed explanation-2: -Promotion refers to the methods a business uses to gain the attention of the customers to their product. These includes sales promotions, customer service, public relations, advertising etc.

Detailed explanation-3: -An environmental analysis, or PEST analysis, categorizes the changes and forces that affect your startup either directly or indirectly through your customers, suppliers and competitors. PEST is an acronym that stands for the Political, Economic, Social and Technological market forces.

There is 1 question to complete.