GK
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Production concept
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Product concept
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Selling concept
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Marketing concept
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Detailed explanation-1: -Dear Student, The concept is Production concept. It is one of the Marketing Management Philosophies. This concept was based on the assumption that customers are primarily interested in products which are accessible and affordable.
Detailed explanation-2: -Marketing is referred to as the process of creating, communicating and delivering products for the customers in order to satisfy their needs and wants. The purpose of a marketing philosophy is to identify those needs and fulfil them. Every company follows different marketing philosophies as per their requirement.
Detailed explanation-3: -Unlike the marketing concept, which seeks to understand consumer needs, the selling concept seeks prospects and sells the product’s benefits. While marketing concepts might focus on developing new products, the selling concept assumes the product won’t sell without a significant sales effort.