GK
MARKETING MANAGEMENT
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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weather patterns
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errors in the system
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technology
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manufacturing tolerances
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Detailed explanation-1: -Bad variability involves errors in the system (e.g., poor customer service), and managers of logistics, human resources, and marketing are concerned with its reduction.
Detailed explanation-2: -What does good variability consists of? The customization and tailoring of the service delivery for the customer’s unique needs. Services are said to be less variable than products. A “product” is the general term used to describe both goods and services.
Detailed explanation-3: -one of the four characteristics (with inseparability, intangibility and perishability) which distinguish a service; variability expresses the notion that a service may vary in standard or quality from one provider to the next or from occasion to the next. Also referred to as Heterogeneity.
Detailed explanation-4: -Heterogeneity refers to variability in the service’s quality.
Detailed explanation-5: -Perishability refers to the concept that businesses can only store and sell certain products or services for a brief period of time. Common perishable goods include fresh produce, meats and dairy.