GENERAL KNOWLEDGE

GK

MARKETING MANAGEMENT

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Bad variability involves ____
A
weather patterns
B
errors in the system
C
technology
D
manufacturing tolerances
Explanation: 

Detailed explanation-1: -Bad variability involves errors in the system (e.g., poor customer service), and managers of logistics, human resources, and marketing are concerned with its reduction.

Detailed explanation-2: -What does good variability consists of? The customization and tailoring of the service delivery for the customer’s unique needs. Services are said to be less variable than products. A “product” is the general term used to describe both goods and services.

Detailed explanation-3: -one of the four characteristics (with inseparability, intangibility and perishability) which distinguish a service; variability expresses the notion that a service may vary in standard or quality from one provider to the next or from occasion to the next. Also referred to as Heterogeneity.

Detailed explanation-4: -Heterogeneity refers to variability in the service’s quality.

Detailed explanation-5: -Perishability refers to the concept that businesses can only store and sell certain products or services for a brief period of time. Common perishable goods include fresh produce, meats and dairy.

There is 1 question to complete.