GENERAL KNOWLEDGE

Detailed explanation-1: -A brand concept consists of the core ideas behind a company’s branding that pull together its purpose and goals. A brand concept is all about how a brand makes you feel, which becomes the base to build an entire brand and marketing strategy.

Detailed explanation-2: -An example of Airbnb’s branding concept is how it emphasizes the connection between the host and the guest. This helps both parties connect and build trust on a personal level. Airbnb also reaches customers by sharing stories of experiences people have had with the service.

Detailed explanation-3: -The three most important branding concepts that are the basis of all branding processes are brand promise, brand attributes and brand personality. A brand promise is a promise or commitment the company makes to its customers.

Detailed explanation-4: -A brand concept, therefore, is that abstract meaning or idea that gives a brand its sense of self. A brand concept gives consistency to a brand’s identity. A brand concept is that brand’s unique quirk or spark-that is part of their whole personality in one way or another, and makes them different from the rest.