GK
MARKETING MANAGEMENT
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Cultural
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Diversity
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Geographic
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Demographic
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Detailed explanation-1: -Demographic information examples include: age, race, ethnicity, gender, marital status, income, education, and employment. You can easily and effectively collect these types of information with survey questions.
Detailed explanation-2: -Demographics can include any statistical factors that influence population growth or decline, but several parameters are particularly important: population size, density, age structure, fecundity (birth rates), mortality (death rates), and sex ratio (Dodge 2006).
Detailed explanation-3: -Non-demographic variables concern, for example, the level of education, family structure, languages used at home, ethnic group, place of birth, stages of life, sources of household income, professional status, and position in the labor market.
Detailed explanation-4: -Demographic factors or variables are the personal statistics that include such information as gender, age, marital status, family size, occupation, educational level, linguistic background, income level, ownerships or belongings, nationality, ethnicity, race, religion, location and so on (Cantiello et al., 2015).