GK
MARKETING MANAGEMENT
|
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
|
|
|
Service
|
|
|
Global/International
|
|
|
Retail
|
|
|
Online
|
|
|
Franchise
|
Detailed explanation-1: -So to give you some insights into the folks who are selected to be our franchisees (known as Operators), here are a few of the common myths about the Chick-fil-A Operator selection process: You must live in the southeast.
Detailed explanation-2: -Unconventional Franchising Chick-fil-A operates its franchise in an unusual way compared to other companies in the food national chain.
Detailed explanation-3: -At Chick-fil-A, we believe our success in a community is directly tied to the caliber of each Franchised Operator. It’s the Operators’ passion and approach to business that brings each local Chick-fil-A restaurant to life in the neighborhoods where they work and live.
Detailed explanation-4: -When we first opened our doors in 1967, our founder Truett Cathy wanted the company’s name to reflect the top quality customers should expect each time they visited a restaurant. That’s why he chose Chick-fil-A: “Chick” to represent our signature menu item, and “fil-A” as a play on the word “filet, ‘’ with a small twist.