GENERAL KNOWLEDGE

Detailed explanation-1: -What is an internal marketing environment? An internal marketing environment consists of factors that fall within your control and impact your marketing operations, including your organization’s strengths, weaknesses, uniqueness, and competencies.

Detailed explanation-2: -A marketing environment includes both the internal and external variables of a business’ marketing operations. Internal variables include things like your team’s makeup, your customers, your stakeholders, as well as your distributors and partners.

Detailed explanation-3: -Marketing managers make decisions within these broader strategies and plans. With marketing taking the lead, all departments-from manufacturing and finance to legal and human resources-share the responsibility for understanding customer needs and creating customer value.

Detailed explanation-4: -External factors include political, economic, sociocultural, technological, environmental, and legal factors. Internal factors include things like values, management styles, Human Resources, technological and physical resources, and organizational structure.