GENERAL KNOWLEDGE

Detailed explanation-1: -(noun) refers to the forces that are close to the company and affect its ability to serve its customers; it includes the company itself, its suppliers, marketing intermediaries, customer markets, competitors, and publics.

Detailed explanation-2: -Market environment and business environment are marketing terms that refer to factors and forces that affect a firm’s ability to build and maintain successful customer relationships.

Detailed explanation-3: -the factors or elements in a firm’s immediate environment which affect its performance and decision-making; these elements include the firm’s suppliers, competitors, marketing intermediaries, customers and publics.

Detailed explanation-4: -The factors that make up the macro-environment are economic factors, demographic forces, technological factors, natural and physical forces, political and legal forces, and social and cultural forces.

Detailed explanation-5: -They are: the company (itself), suppliers, marketing intermediaries, customer markets, competitors, and publics.