GENERAL KNOWLEDGE

Detailed explanation-1: -We developed the positioning, “Smile and Go for It” () – a proposition rooted in consumers’ desire to define a more passionate life, while anchoring on Colgate’s brand essence of smiling.

Detailed explanation-2: -Close Up marketing strategy helps the brand/company to position itself competitively in the market and achieve its business goals & objectives. Let us start the Close Up Marketing Strategy & Mix to understand its product, pricing, advertising & distribution strategies: In this article: Product Strategy.

Detailed explanation-3: -One of the ways that distinguishes Colgate Total from fluoride-only toothpastes is its impact on bacterial recolonisation of tooth surfaces, which recurs at the end of mechanical plaque removal.

Detailed explanation-4: -Colgate – “Improve mouth health in two weeks” Colgate’s USP highlights the role of toothpaste for mouth health. They know that their target audience wants an established, reputable brand when it comes to health.