GENERAL KNOWLEDGE

Detailed explanation-1: -The cognitive dissonance that occurs after high-involvement decision-making can also be called post-purchase dissonance. Cognitive dissonance usually occurs with higher-involvement purchasing decisions.

Detailed explanation-2: -Stage 5. Typically, dissonance occurs when a buyer is questioning their decision.

Detailed explanation-3: -What is cognitive dissonance in marketing? In marketing, cognitive dissonance relates to consumers’ expectations, feelings about brands and internal logic when deciding to buy something. Marketers try to be aware of potential conflicts or expectations that might affect buying decisions.

Detailed explanation-4: -Dissonance-Reducing Buying Behavior The “dissonance” occurs when a consumer is worried they will make the wrong choice and will regret their decision later. Dissonance-reducing buying behavior can also happen with other types of purchases, such as lawnmowers and engagement rings.

Detailed explanation-5: -What is the consumer decision making process. The consumer decision-making process involves five basic steps. This is the process by which consumers evaluate making a purchasing decision. The 5 steps are problem recognition, information search, alternatives evaluation, purchase decision and post-purchase evaluation.