GK
MARKETING MANAGEMENT
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
|
|
Product
|
|
Information
|
|
Service
|
|
Decision
|
Detailed explanation-1: -Collect some pertinent information before you make your decision: what information is needed, the best sources of information, and how to get it. This step involves both internal and external “work.” Some information is internal: you’ll seek it through a process of self-assessment.
Detailed explanation-2: -A good decision is one that is systematically correct given a decision situation properly framed by a committed decision maker. The specific description of this situation is the decision basis.
Detailed explanation-3: -1] Making routine choices and judgments. When you go shopping in a supermarket or a department store, you typically pick from the products before you. 2] Influencing outcomes. 3] Placing competitive bets. 4] Making strategic decisions. The constraint of decision making research.
Detailed explanation-4: -strategic. tactical. operational.