GENERAL KNOWLEDGE

Detailed explanation-1: -“A company marketing environment consists of the factors and forces outside marketing that affect marketing management ability to develop and maintain successful transactions with its target customers” said by Kotler and Armstrong.

Detailed explanation-2: -There are two significant types of marketing environments: Internal marketing environments. External marketing environments.

Detailed explanation-3: -The marketing environment refers to all internal and external factors, which directly or indirectly influence the organization’s decisions related to marketing activities. Internal factors are within the control of an organization; whereas, external factors do not fall within its control.

Detailed explanation-4: -Features of the marketing environment include: direct and indirect effects, dynamic, complex, and affects demand. Characteristics of the marketing environment include customer orientation, customer satisfaction, market research, market planning, and integrated marketing.

Detailed explanation-5: -There are three key elements to the marketing environment which are the internal environment, the microenvironment and the macroenvironment. Why are they important? Well marketers build both internal and external relationships.