GK
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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TRUE
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FALSE
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Either A or B
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None of the above
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Detailed explanation-1: -Which of the following statements is true of market segmentation? It helps marketers design marketing mixes that match the characteristics of the target market.
Detailed explanation-2: -Market segmentation can help you to divide your customer base into groups of people with similar desires. This means that you can tune your product, services and marketing strategy to meet each segment’s specific requirements.
Detailed explanation-3: -Customer segmentation is the process of dividing a customer base into distinct groups of individuals that have similar characteristics. This process makes it easier to target specific groups of customers with tailored products, services, and marketing strategies.
Detailed explanation-4: -Usage and Purchase Behaviour. Usage and purchase behaviour relates to how customers use a product and how they behave during the decision-making process. Time-Based and Occasion. Benefit Driven. Customer Loyalty.