GK
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Disney sells its videos through five main channels:movie rental stores like Blockbuster, Disney company retail stores, and a few other retailers. Disney is a good example of what type of distribution?
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Selective distribution
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Intensive distribution
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Multi-channel distribution
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Integrated distribution
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Explanation:
Detailed explanation-1: -Reverse logistics is a type of supply chain management that moves goods from customers back to the sellers or manufacturers.
Detailed explanation-2: -Referent power. The manufacturer is so highly respected that intermediaries are proud to be associated with it. Companies such as IBM, Caterpillar, and Hewlett-Packard have high referent power.
There is 1 question to complete.