GK
MARKETING MANAGEMENT
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Sales promotion
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Ethics in advertising
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Aggressive advertising
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Mass level of advertising
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Detailed explanation-1: -False advertisement, the use of misleading and untrue information to push a consumer product, is an unethical marketing ploy that has tricked consumers since the beginning of the consumer business industry.
Detailed explanation-2: -What is misleading advertising? Under consumer law, an ad is misleading if it has false or deceptive information. Ads can also be misleading if important information is left out. Misleading advertising covers claims made to consumers by manufacturers, distributors and retailers.
Detailed explanation-3: -Unethical advertising is any type of advertisement that is deceptive, misleading, or otherwise dishonest. Examples include making false claims about products or services, using fear tactics in ads, and discriminating against certain groups of people.
Detailed explanation-4: -A simple definition of unfair advertising is false advertising that misrepresents a product, service, or price. A broader description of the term will include unfair sales strategies, such as “bait and switch, ‘’ a practice of advertising one item at a low price with the intent of actually selling other items.