GENERAL KNOWLEDGE

Detailed explanation-1: -Demographic segmentation is defined as a market segmentation method based on variables such as age, gender, income, etc. This segmentation helps organizations understand consumer behavior accurately that in turn, helps them perform better.

Detailed explanation-2: -Demographic segmentation is a precise form of audience identification based on data points like age, gender, marital status, family size, income, education, race, occupation, nationality, and/or religion. It’s among the four main types of marketing segmentation, and perhaps the most commonly used method.

Detailed explanation-3: -Under gender segmentation, the database is divided into male or female. Both men and women have different interest in terms of shopping for various products such as apparel, cosmetics, perfumes, shoes etc. and even food habits.

Detailed explanation-4: -Age segmentation means focusing on the age range most valuable to your product or service. Marketing demographic age brackets are usually 18-24, 25-34, 35-44, 45-54, 55-64, and 65 and older.

Detailed explanation-5: -There are six major types of demographic segmentation: Age, gender, occupation, income, education, and family status. However, you can target other demographics that suit more the product or service you offer, such as ethnicity or religion.