GENERAL KNOWLEDGE

GK

MARKETING MANAGEMENT

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Holding an event at FedEx Forum before a Memphis Grizzlies game that includes samplingdifferent formulas of Diet Mt. Dew and then recording the preferences of consumers would bean example of:
A
brand extension
B
industrial marketing
C
test marketing
D
co-branding
Explanation: 

Detailed explanation-1: -Industrial goods are bought and used for industrial and business use. Consumer goods are ready for the consumption and satisfaction of human wants. While industrial goods are made up of machinery, plants, and raw materials, consumer goods are commodities purchased by a buyer like clothing, food, and drinks.

Detailed explanation-2: -Include great pictures, nutritional information, a company story, product use ideas and where shoppers can find your product. Be sure to keep your “Where to Find” product listing up to date. Consumers look for products that make their lives easier and interesting.

There is 1 question to complete.