GK
MARKETING MANAGEMENT
|
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
|
|
|
It uses data and figures
|
|
|
It is based on hypothesis
|
|
|
It uses scientific methods
|
|
|
It deals with behavioural studies
|
Detailed explanation-1: -It deals with human behaviour and as such cannot be examined in a controlled environment. There are various and uncontrollable factors which influence marketing forces. This gives scope for wrong conclusions. Hence this leads to marketing research as not being an exact science.
Detailed explanation-2: -Marketing Research (MR) is not an exact science though it uses the techniques of science. Thus, the results and conclusions drawn upon by using MR are not very accurate. The results of MR are very vague as MR is carried out on consumers, suppliers, intermediaries, etc. who are humans.
Detailed explanation-3: -Marketing research is a function that links a company to the consumers, customers and public, through information. It evaluates marketing actions, marketing performances and marketing processes. This evaluation results in collection of information that brings company closer to its customer and society.
Detailed explanation-4: -Uses different methods-Marketing research uses three methods for collecting data, viz., Survey Method, Experiment Method and Observation Method. All three methods are scientific. The researcher has to use a suitable method for collecting a reliable data.
Detailed explanation-5: -Commercial eye tracking research-examine advertisements, package designs, websites, etc. by analyzing visual behavior of the consumer.