GENERAL KNOWLEDGE

Detailed explanation-1: -The inclusion of additional features, benefits, attributes or related services that serve to differentiate the product from its competitors.

Detailed explanation-2: -What Is an Augmented Product? An augmented product has been enhanced by its seller with added features or services to distinguish it from the same product offered by its competitors. Augmenting a product involves including intangible benefits or add-ons that go beyond the product itself.

Detailed explanation-3: -Four Levels of the Product. There are four levels of a product (shown in the figure below): core, tangible, augmented, and promised. Each is important to understand in order to address the customer needs and offer the customer a complete experience.

Detailed explanation-4: -Augmented Product The augmented product is what the customer is really buying. It is a good, service, or an idea enhanced by its accompanying benefits. It is a combination of what the seller intends, and the buyer perceives. An augmented product gives customers more than they expect.

Detailed explanation-5: -The core product is defined as the benefit that the product brings to the customer. The actual product refers to the tangible object and relates to the physical quality and the design. The augmented product consists of the measures taken to help the consumer put the actual product to use.