GK
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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true
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false
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Either A or B
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None of the above
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Detailed explanation-1: -Services are inseparable from their production because they are typically produced and consumed simultaneously. This is not true of physical products, which are often consumed long after the product has been manufactured, inventoried, distributed, and placed in a retail store.
Detailed explanation-2: -Mass customization refers to a business strategy to manufacture, market, and deliver products and services customized per the needs of individual customers. These custom-made products exhibit unique features and functions compared to generic ones.
Detailed explanation-3: -What Is a Customer? A customer is an individual or business that purchases another company’s goods or services. Customers are important because they drive revenues; without them, businesses cannot continue to exist.
Detailed explanation-4: -What do distribution channels do? when businesses specialize in producing a specific type of product, a channel of distribution will be needed to adjust differences in: time.