GK
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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1 type
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3 types
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5 types
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7 types
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Detailed explanation-1: -The third component consists of the five types of markets in which the organization can sell: the consumer, producer, reseller, government, and international markets.
Detailed explanation-2: -They are: the company (itself), suppliers, marketing intermediaries, customer markets, competitors, and publics.
Detailed explanation-3: -Euromonitor’s Survey team developed seven global consumer types from the survey data: the Undaunted Striver, Impulsive Spender, Balanced Optimist, Aspiring Struggler, Conservative Homebody, Independent Skeptic and Secure Traditionalist.
Detailed explanation-4: -Customers and Consumers. Competitors. Organization. Market. Suppliers. Intermediaries.
Detailed explanation-5: -Five Main Types of Customers. In the retail industry, customers can be segmented into five main types: Loyal Customers. Impulse Customers. Discount Customers. Need-Based Customers. Wandering Customers. Related Readings. 14-Mar-2023