GK
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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public image
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stockholders
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minority groups
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Community organizations
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Detailed explanation-1: -These include the banks, investors, brokerage firms, stockholders etc. This type of publics affects a company’s ability to take loans, decide on favorable payment terms etc. They also determine how the customers or other publics perceive a business.
Detailed explanation-2: -Micro environment is the environment that originates inside the organisation and affects the business operations directly and the businessman has absolute control over these forces.
Detailed explanation-3: -Examples of elements in a company’s micro-environment are: Customers. Competitors. Staff members.
Detailed explanation-4: -Actors in a microenvironment There are 6 actors existing in a microenvironment. They are: the company (itself), suppliers, marketing intermediaries, customer markets, competitors, and publics.