GK
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Survey Method
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Experimental Method
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Observational Method
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All of the above
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Detailed explanation-1: -A few of the most popular methods of primary data collection for independent research include: Focus groups. Surveys. Interviews.
Detailed explanation-2: -The most common primary market research methods are interviews, surveys, focus groups and observations.
Detailed explanation-3: -Primary data is information collected through original or first-hand research. For example, surveys and focus group discussions. On the other hand, secondary data is information which has been collected in the past by someone else.
Detailed explanation-4: -Telephone depth interviews. Telephone interviews with individual customers enable researchers to get closer to the target audience. Face-to-face interviews. Surveys. Focus groups. Online polls and social media. Field studies.
Detailed explanation-5: -Short customer experience surveys (online or by mail) Detailed questionnaires (online or by mail) In-depth one-on-one interviews. Focus group feedback. Customer observation. Product testing and analytics. 26-Jul-2021