GENERAL KNOWLEDGE

GK

MARKETING MANAGEMENT

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
In marketing ‘SEM’ means
A
Sales-even-Money
B
Strategy-Engine-Money
C
Search-Engine-Marketing
D
Sales-Engine-Management
Explanation: 

Detailed explanation-1: -SEM (Search Engine Marketing), also known as Paid Ads, Paid Search, or PPC. Advertisers pay to have their ads show up in search results. Google marks these ads with an “AD” image next to the link. SEO (Search Engine Optimization), the practice of optimizing a website’s presence in organic results.

Detailed explanation-2: -SEM includes both paid search results (using tools like Google Adwords or Bing Ads, formerly known as Microsoft adCenter) and organic search results (SEO).

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