GK
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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True
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False
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Either A or B
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None of the above
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Detailed explanation-1: -With respect to the segmentation of businesses, sales force coverage is an example of the attitudes segment. The mass marketing approach is usually realistic. In marketing, we deal with customer differences through segmentation.
Detailed explanation-2: -Market segmentation is a marketing strategy in which select groups of consumers are identified so that certain products or product lines can be presented to them in a way that appeals to their interests.
Detailed explanation-3: -Which of the following statements is true of market segmentation? It helps marketers design marketing mixes that match the characteristics of the target market.
Detailed explanation-4: -What does customer segmentation mean? Customer segmentation is the process of dividing a customer base into distinct groups of individuals that have similar characteristics. This process makes it easier to target specific groups of customers with tailored products, services, and marketing strategies.
Detailed explanation-5: -Identify the target market. The first and foremost step is to identify the target market. Identify expectations of Target Audience. Create Subgroups. Review the needs of the target audience. Name your market Segment. Marketing Strategies. Review the behavior. Size of the Target Market.