GK
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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true
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false
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Either A or B
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None of the above
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Detailed explanation-1: -Motivation, perception, learning, attitude, trust, and lifestyle are some of the psychological variables which affect consumer buying. Culture is not a psychological variable; it is a social influence.
Detailed explanation-2: -Social factors also impact the buying behavior of consumers. The important social factors are: reference groups, family, role and status. Reference groups have potential in forming a person attitude or behavior.
Detailed explanation-3: -Activities, Interests, and Opinions are the AIO variables used in lifestyle analysis. Attitudes, Income and Opinions are the AIO variables used in lifestyle analysis. Psychographics is the analysis of a person’s day-to-day pattern of living as expressed in that person’s Activities, Interests, and Opinions.
Detailed explanation-4: -Discretionary income is the amount of an individual’s income that is left for spending, investing, or saving after paying taxes and paying for personal necessities, such as food, shelter, and clothing. Discretionary income includes money spent on luxury items, vacations, and nonessential goods and services.