GENERAL KNOWLEDGE

Detailed explanation-1: -The phrase “packaging is a silent salesman” is referring to the fact that despite how much money you invest in advertising or how popular your product is by word of mouth, the packaging works as a silent salesman because consumers form their first impression of your brand by looking at your packaging.

Detailed explanation-2: -Packaging is called a silent salesman because it carries a lot of information which is nothing but a type of promotion for the product.

Detailed explanation-3: -Professional marketers apply the term “silent salesman” to packaging, displays, signs or promotional products designed to increase sales and profits. These are particularly useful to small businesses that have few salespeople on hand to promote their products and services.

Detailed explanation-4: -How does labelling act as a silence salesman? Answer: Labelling act as a silence salesman because it attracts the customer by providing the necessary information. It acts as a promotional tool. ‘Though branding adds to the cost, it gives many advantages to the customers’.