GK
MARKETING MANAGEMENT
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Product Mix
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Brand name
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Brand mark
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Trade mark
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Detailed explanation-1: -The correct answer is Brand name. The part that can be spoken or written is known as Brand name. A brand is an intangible marketing or business concept that helps people identify a company, product, or individual.
Detailed explanation-2: -A brand name is the part of a brand that can be spoken or written and identifies a product, service or company and sets it apart from other comparable products within a category.
Detailed explanation-3: -Brand identity is the visible elements of a brand, such as color, design, and logo that identify and distinguish the brand in consumers’ minds. Consistent marketing and messaging lead to consistent brand identity and, therefore, consistent sales.
Detailed explanation-4: -That part of a brand, which can be spoken, is called a brand name. In other words, brand name is the verbal component of a brand.
Detailed explanation-5: -A part of the brand which can not be spoken is known as a brand mark. It appears in the form of a symbol, design, distinct colour or lettering.