GK
MARKETING MANAGEMENT
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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the Microenvironment
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the Macroenvironment
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Either A or B
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None of the above
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Detailed explanation-1: -The macroenvironment consists of the larger societal forces that affect the microenvironment-demographic, economic, natural, technological, political, and cultural forces.
Detailed explanation-2: -The macro or the broad environment includes larger societal forces which affect society as a whole. It is made up of six components: demographic, economic, physical, technological, political-legal, and social-cultural environment.
Detailed explanation-3: -What is macro environment? Home Dictionary Macro environment. In the field of marketing, the macro environment is the set of external factors and forces, not controlled by the company, that influence its development. It mainly includes demographic, economic, cultural, technological, legal or political elements.
Detailed explanation-4: -The micro environment is specific to a business or the immediate location or sector in which it operates. In contrast, the macro environment refers to broader factors that can affect a business. Examples of these factors include demographic, ecological, political, economic, socio-cultural, and technological factors.