GK
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Convenience products
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Shopping products
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Speciality products
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Durable products
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Detailed explanation-1: -Examples of shopping goods include furniture and televisions. Specialty consumer goods are rare and often considered luxury purchases. They are often marketed by brand or geared to a niche market.
Detailed explanation-2: -Shopping products require personal selling and advertising and are located in fewer outlets (compared to convenience products) and selectively distributed. Airline tickets, furniture, electronics, clothing, and phones are all examples of shopping products.
Detailed explanation-3: -Common examples of these are food, beverages, clothing, shoes, and gasoline. Consumer services are intangible products or actions that are typically produced and consumed simultaneously.
Detailed explanation-4: -There are two types of shopping products: homogeneous and heterogeneous.