GK
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Long-term, forward-looking approach to planning with the fundamental goal of achieving a sustainable competitive advantage.
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Marketing
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Marketing Plan
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Marketing Strategy
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Explanation:
Detailed explanation-1: -“Marketing strategy is a long-term, forward-looking approach and an overall game plan of any organization or any business with the fundamental goal of achieving a sustainable competitive advantage by understanding the needs and wants of customers.”
Detailed explanation-2: -Marketing planning involves deciding on marketing strategies that will help the company attain its overall strategic objectives.
Detailed explanation-3: -Importance of Marketing Strategy Strategy helps in developing goods and services with best profit making potential. Marketing strategy helps in discovering the areas affected by organizational growth and thereby helps in creating an organizational plan to cater to the customer needs.
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