GK
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Technological factors
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Demographic factors
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Both (a) and (b)
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The suppliers
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Detailed explanation-1: -A macro environment refers to the set of conditions that exist in the economy as a whole, rather than in a particular sector or region. In general, the macro environment includes trends in the gross domestic product (GDP), inflation, employment, spending, and monetary and fiscal policy.
Detailed explanation-2: -Macro Environment: Socio-Cultural, Technological, Physical & Political. Business Environment.
Detailed explanation-3: -Macro environment refers to the general environment that originates outside the organization and affects the business operations indirectly and the businessman has no control over these forces. It includes social environment, political environment etc. ‘
Detailed explanation-4: -Economic environment. Political environment. Demographic environment. Social-cultural environment. Technological environment. Ecological environment.