GK
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Zero
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One
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Two
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Multi
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Detailed explanation-1: -Hybrid. Hybrid distribution channels use both direct channels and indirect channels. A product or service manufacturer may use both a retailer to distribute a product or service and may also make sales directly with the consumer.
Detailed explanation-2: -These intermediaries, such as middlemen (wholesalers, retailers, agents, and brokers), distributors, or financial intermediaries, typically enter into longer-term commitments with the producer and make up what is known as the marketing channel, or the channel of distribution.
Detailed explanation-3: -a marketing channel in which there are two levels of intermediaries (for example, a wholesaler and a retailer) between the manufacturer and the end-user. See Marketing Channels.
Detailed explanation-4: -Direct. With the direct channel, the company sells directly to the customer. Indirect. Indirect channels use multiple distribution partners or intermediaries to distribute goods and services from the seller to customers.