GENERAL KNOWLEDGE

Detailed explanation-1: -Marketers identify segments best when iterating between two approaches, what are they? a managerial, top-down ideation and a customer-based, bottom-up customer needs assessment.

Detailed explanation-2: -Behavioral segmentation is the process of grouping customers based on common behaviors they exhibit when they interact with your brand. For this type of segmentation, you can group your audience based on their: Spending habits. Purchasing habits.

Detailed explanation-3: -Demographic, psychographic, behavioral and geographic segmentation are considered the four main types of market segmentation, but there are also many other strategies you can use, including numerous variations on the four main types. Here are several more methods you may want to look into.

Detailed explanation-4: -Explanation: An approach to segmenting consumer markets is psychographic segmentation, which relies on consumer variables such as personality and AIOs (activities, interests, and opinions) to segment a market. Psychographic segmentation is sometimes also referred to as segmentation by lifestyle or values.

Detailed explanation-5: -Corporations and marketing teams use various criteria to develop target markets for their products and services. The criteria for a market segment include homogeneity among the segment’s main needs, uniqueness, and a common reaction to marketing tactics.