GENERAL KNOWLEDGE

GK

MARKETING MANAGEMENT

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Marketing communications can contribute to brand equity by establishing the brand in memory and ____ a brand image.
A
creating
B
building
C
communicating
D
introducing
Explanation: 

Detailed explanation-1: -Brand equity is the level of sway a brand name has in the minds of consumers, and the value of having a brand that is identifiable and well thought of. Organizations establish brand equity by creating positive experiences that entice consumers to continue purchasing from them over competitors who make similar products.

Detailed explanation-2: -Your marketing communications strategy will promote an awareness of your brand within your target market. When your audience gets to know you, and you get to know them, the sales process begins. When you create a consistent brand experience, you lay a foundation for better relationships and more sales.

Detailed explanation-3: -Marketing programs play an important role in building up of brand equity. These marketing programs are related to product, price and distribution channels. And these programs are necessary to create brand image and also to build brand awareness.

Detailed explanation-4: -Advertising and price promotion enable customers to know a particular brand and judge it based on knowledge stored in memory. Advertising may help to inform the process of customers purchase decisions and can therefore help a company to build and maintain brand equity.

There is 1 question to complete.