GENERAL KNOWLEDGE

Detailed explanation-1: -What is marketing information management? Marketing information management is the process of gathering and handling marketing data, like consumer data, competitive intelligence and marketing research. This data can help companies perform successfully in their market.

Detailed explanation-2: -Essentially, marketing information management is the compiling, organizing, storing, analyzing, and monitoring of valuable market research data, consisting of sales reports, past campaign results, marketing software analytics, competitor analyses, and more.

Detailed explanation-3: -A marketing information system helps organizations collect, store, and analyze data about customers. This data can then be used to aid in decision-making about a large range of marketing activities (e.g., product positioning, pricing, customer segmentation).

Detailed explanation-4: -A marketing information system has four components: the internal reporting system, the marketing research systems, the marketing intelligence system and marketing models. Internal reports include orders received, inventory records and sales invoices.