GENERAL KNOWLEDGE

GK

MARKETING MANAGEMENT

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Marketing intermediaries includes
A
Marketing services agencies
B
Financial intermediaries
C
Both (a) and (b)
D
None of these
Explanation: 

Detailed explanation-1: -Typically, B2C transactions occur through an intermediary, such as a retailer or agent, while B2B refers to transactions that take place between businesses and are generally upstream from consumer transactions.

Detailed explanation-2: -Brokers and Agents: Both of these intermediaries sell products and services on a commission or percentage basis. Wholesalers and Resellers: They typically buy goods from the manufacturer in bulk and resell them to the retailers or other businesses. More items

Detailed explanation-3: -Agents. Agents represent the product’s original manufacturer. Wholesalers. Wholesalers purchase a business’ products in large quantities. Distributors. Retailers. 27-Sept-2022

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