GENERAL KNOWLEDGE

Detailed explanation-1: -Which are: Product, Price, Promotion, Place, People, Packaging, and Process.

Detailed explanation-2: -The marketing mix consists of the four key elements of a marketing strategy: product, price, place and promotion.

Detailed explanation-3: -The four Ps are product, price, place, and promotion. They are an example of a “marketing mix, ‘’ or the combined tools and methodologies used by marketers to achieve their marketing objectives.

Detailed explanation-4: -Marketing Mix MCQs Marketing mix is defined as the set of activities or strategies that a company or business uses for promoting its products and services in the market. The 4P’s make up the typical marketing mix and it includes Product, Place, Price and Promotion.

Detailed explanation-5: -A marketing mix refers to a framework that uses the four Ps of product, price, placement, and promotion. This concept traces back to 1960, when marketing professor E. Jerome McCarthy first published it in a book entitled Basic Marketing: A Managerial Approach.