GK
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Market Research
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External influence dominate objectives
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Emphasis on market price rather than cost
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All of the above
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Detailed explanation-1: -Market orientation is a customer-centered approach to product design. It involves market research aimed at determining what consumers view as their immediate needs, primary concerns, or personal preferences within a particular product category.
Detailed explanation-2: -This article divides market orientation into three factors: customer focus, competitor focus, and interfunctional coordination.
Detailed explanation-3: -In the marketing history there are three types of orientation which are production, sales and marketing orientation. These are depending on the product life cycle, the level of competition within the market and external factors such as the economic.
Detailed explanation-4: -The Production Concept. The Product Concept. The Selling Concept. The Marketing Concept. The Societal Marketing Concept.
Detailed explanation-5: -Sales orientation. Market orientation. Production orientation. Societal orientation. 05-Dec-2022