GK
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Describe the current situation
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Gather environmental information
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Provide a continuous source of information
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Relate to all aspects of marketing operations
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Detailed explanation-1: -Either in face-to-face interviews or by telephone, these individuals can provide a wealth of market research information. Other sources of market research expertise include local chambers of commerce, world trade centers, or clubs and trade associations. Many state governments maintain active export promotion offices.
Detailed explanation-2: -There are three primary types of marketing information marketers use to gain insights that will contribute to wise marketing choices: internal data, competitive intelligence, and marketing research.
Detailed explanation-3: -The belief that research can provide a comprehensive understanding of behaviour, and that this understanding can be used to manipulate buying behaviour, is a fallacy. What market research cannot do is produce reliable, comprehensive explanations of consumer behaviour.
Detailed explanation-4: -Marketing research is gathering information about a product, its competitors and any other data that refers to the product’s manufacture or sale. While market research is not a time sensitive activity to be performed on set yearly dates, it is an important aspect of a business.