GENERAL KNOWLEDGE

GK

MARKETING MANAGEMENT

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Name the element of product mix which acts as a silent salesmen as it induces customers to buy the product.
A
packaging
B
branding
C
labeling
D
none of the above
Explanation: 

Detailed explanation-1: -4. Promotion. Packaging plays a role of silent salesmen because it promotes sales of the product.

Detailed explanation-2: -Place. This is where your business sells its products or services and how it gets those products or services to your customers. It’s also known as “distribution."

Detailed explanation-3: -The product mix incorporates four normal components: Length, depth, breadth, and consistency.

Detailed explanation-4: -Although the product is the most important part of the marketing function, it needs other elements intertwined in order to succeed, such as promotion, place, and price.

There is 1 question to complete.