GENERAL KNOWLEDGE

GK

MARKETING MANAGEMENT

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Name the process of creating a unique name and image for a product in the minds of consumers?
A
Product positioning
B
Repositioning
C
Branding
D
Labelling
Explanation: 

Detailed explanation-1: -Positioning is an essential part of launching your product and company in the market. Positioning creates an image of your company’s product in the mind of your target customer. The term “positioning” should be viewed both as a verb and a noun.

Detailed explanation-2: -Meet the purpose and objectives of the organization. Meet the needs of the target market for the brand. Define key brand characteristics to be communicated. Highlight the benefits of the products or services associated with the brand.

There is 1 question to complete.