GENERAL KNOWLEDGE

Detailed explanation-1: -One of the most important subcategories of behavioral segmentation is customer usage. You need to know who your power customers are: These are the people who are buying most often from your company. They deserve extra attention and the most personalized marketing you can create.

Detailed explanation-2: -One-to-one marketing is at the other extreme. It means that each customer serves as his or her own segment. This approach sounds appealing from the customer’s point of view because the product would be tailored specially for each person’s idiosyncratic desires.

Detailed explanation-3: -Top-down and bottom-up perspectives are available to assess the attractiveness of each segment in terms of its potential for targeting, but only the top-down perspective should be considered. Which of the following is needed to develop a market?

Detailed explanation-4: -The first stage of the Consumer Decision Making Process, need recognition takes place when a consumer identifies an unmet need.