GK
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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true
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false
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Either A or B
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None of the above
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Detailed explanation-1: -One-sided messages are most effective when the target audience already holds a favorable opinion about a topic. Two-sided messages are more effective when the target audience holds an opposing opinion or is highly educated.
Detailed explanation-2: -The first stage of the Consumer Decision Making Process, need recognition takes place when a consumer identifies an unmet need.
Detailed explanation-3: -While there are numerous ways to assess your company, one of the most effective methods is to conduct a SWOT analysis. A SWOT (strengths, weaknesses, opportunities and threats) analysis is a planning process that helps your company overcome challenges and determine what new leads to pursue.
Detailed explanation-4: -Today’s marketing departments are primarily focused on listening and engagement. They work to “own” the client. Their focus is on the user and customer experience across a variety of platforms and media and making it as smooth and intuitive as possible.