GENERAL KNOWLEDGE

Detailed explanation-1: -A good example of personal selling is found in department stores on the perfume and cosmetic counters. A customer can get advice on how to apply the product and can try different products. Products with relatively high prices, or with complex features, are often sold using personal selling.

Detailed explanation-2: -Personal selling is more effective than advertising when the customer base is small and widespread. Small because the sales force cannot reach every individual and widespread so that multiple salesmen can cover different areas and sell their products or services to people of that area.

Detailed explanation-3: -Personal Selling can be classified as a promotional tool that consists of human contact and communication that is personal and oral instead of communication through the mass media. The job of the sales person may be to persuade, sell, or simply inform.