GENERAL KNOWLEDGE

Detailed explanation-1: -Targeting is the process of selecting segments to serve by offering products. Explanation: The segments of the market that the company wants to serve are called the target market, and the whole process of selecting the target market is called market targeting.

Detailed explanation-2: -Market segmentation is a marketing strategy in which select groups of consumers are identified so that certain products or product lines can be presented to them in a way that appeals to their interests.

Detailed explanation-3: -Targeting is the process of evaluating the attractiveness of the consumer segments, as well as determining how to attract the consumers. A firm’s choice of consumer segment largely depends on the product and service they are offering. It also determines the marketing strategy the company will employ.

Detailed explanation-4: -What Are Market Segments? Dividing a target market into segments means grouping the population according to the key characteristics that drive their spending decisions. Some of these are gender, age, income level, race, education level, religion, marital status, and geographic location.

Detailed explanation-5: -Targeting is the process through which an advertiser identifies its target audience and then advertises to them through a variety of channels.