GK
MARKETING MANAGEMENT
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Publicity
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Advertising
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Sales Promotion and Personal Selling
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All of the above
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Detailed explanation-1: -Examples include contests, coupons, freebies, loss leaders, point of purchase displays, premiums, prizes, product samples, and rebates. Sales promotions can be directed at either the customer, sales staff, or distribution channel members (such as retailers).
Detailed explanation-2: -There are seven promotional categories, namely direct marketing, sales promotion, digital marketing, personal selling, general advertising, public relations, and sponsorships. Promotional marketing can be incredibly beneficial for long-term business success.
Detailed explanation-3: -Competitions and giveaways. Flash sale or limited-time price reduction. Bundling of products or services. Free trial or demo. Limited-time free shipping or transfer between platforms or services. Limited-time freebies. First purchase coupon. Buy one, get one free. More items
Detailed explanation-4: -Percentage discounts. The percentage off deal (e.g. “20% off” or “50% off”) is one of the most popular-and effective-types of promotions. “xx dollars off” BOGO. Multi-buys. Multi-save and conditional promotions. Free shipping. Try before you buy. Gift with purchase. 23-Nov-2022
Detailed explanation-5: -Discounted products. Adding a discount to your products is possibly the most popular type of promotion. Free Shipping/Free Returns. Flash Sale. Buy More, Save More. Product Giveaways/Branded Gifts. Loyalty Points. Coupon Giveaway. Competitions. More items •28-May-2020