GENERAL KNOWLEDGE

Detailed explanation-1: -Nintendo Wii’s competitive advantage is product differentiation, backward integration and porters 5 force. They continue to produce a product that creates value to all the customers. And Nintendo has a good relationship with all its suppliers and this helps them to sell their product cheaper than the competitors.

Detailed explanation-2: -The Nintendo marketing strategy focuses on targeting new markets and leveraging new technology to expand its fan base. Consequently, Nintendo has grown prolifically, and all this while consistently being nothing less than bliss to video gamers over the years.

Detailed explanation-3: -Products that are in their final form and are ready to be purchased and consumed by individuals or households for their personal satisfaction are classified as consumer products. On the other hand, if they are bought by a business for its own use, they are considered business products.

Detailed explanation-4: -So against all odds, Nintendo’s Wii succeeded greatly. The sales numbers speak for themselves, and this was in part due to its accessibility. The simple four-button controls that the Wiimote+Nunchuck made for a more accessible experience than the competitor’s controllers, each having eight.