GK
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Product Line (Depth, Extension & Contraction)
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Branding
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Packaging
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Product Modification
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Repositioning
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Detailed explanation-1: -Competition is one of the most common reasons for repositioning. As your competitors continue to introduce new products, they may start to offer items similar to yours for lower prices. To combat this, you could reposition your product by altering the quality, changing the prices or rehauling your marketing strategy.
Detailed explanation-2: -There are three standard types of product positioning strategies brands should consider: comparative, differentiation, and segmentation. Through these strategies, brands can help their product stand out by targeting the right audiences with the best message.
Detailed explanation-3: -Image repositioning. Product repositioning. Intangible repositioning. Tangible repositioning.
Detailed explanation-4: -Price-based positioning. Lifestyle-based positioning. Characteristics-based positioning. Quality-or prestige-based positioning.